Identity and environmental graphics for a civic park at the home stadium of the Green Bay Packers.

Titletown takes its name from the nickname for Green Bay, which has won 13 NFL world championships, the most of any city. The logo was designed as a double “T” monogram built around the shape of football goal posts. Pentagram’s signage and wayfinding elements integrate materials found throughout the stadium and the site and are functional, enduring and support the spirit of the park.
Project completed while working at Pentagram

Project Team
Partner-in-Charge:
Michael Gericke

Associate Partner:
Don Bilodeau

Designers:
Justine Braisted
Elizabeth Kim
June Lee
Melisa Z. Ozkan
Chuan-Wei Ting