Titletown takes its name from the nickname for Green Bay, which has won 13 NFL world championships, the most of any city.  The signage and wayfinding elements integrate materials found throughout the stadium and the site and are functional, enduring and support the spirit of the park.

Project completed at Pentagram under the Creative Direction of Michael Gericke, Partner.
Role: Designer

Team:
Don Bilodeau, Associate Partner
Justine Braisted, Designer
Elizabeth Kim, Designer
June Lee, Designer
Melisa Özkan, Designer
Chuan-Wei Ting, Designer