Inolex
Brand Identity
A new brand identity for Inolex, a company that manufactures ingredients for the personal care and cosmetics industries.
![](https://freight.cargo.site/t/original/i/0706b9c330b22cd36f48905a465bc11c1779508840c9f4b7bf78af485369fa30/Inolex.jpg)
![](https://freight.cargo.site/t/original/i/48552ce259d9752256aba2106fdfd5f46d05d458cb5a6b00ff9512f31f7b24fb/Inolex2.jpg)
![](https://freight.cargo.site/t/original/i/084d637173bd6c84ac2efcda6843c04824fc7126fe7a25e65aeafab887fcc4ce/Inolex3.jpg)
![](https://freight.cargo.site/t/original/i/d23da01390bace4b45595abed38a1540041dbb4c664198e86e3deb87e708cc78/10_Inolex_Amber-Bottles.jpg)
![](https://freight.cargo.site/t/original/i/ee8fbeb01470b06f27d80c4f41e91a0e98b5b6135c76813dd56c0c7cc5e407dc/12_Inolex_Squeeze-Bottles.jpg)
![](https://freight.cargo.site/t/original/i/0ae9fe0ab48a1b9f9f181e759e2a27701d45fc053bfdf87fc15a58dbe2f5f348/06_Inolex_Lab-Coat.jpg)
![](https://freight.cargo.site/t/original/i/b6269aca166205ada6a7c66d27ef44b6664f857a5083fbd194af4955dfcdd3e3/14_Inolex_Brochures-1.jpg)
![](https://freight.cargo.site/t/original/i/d8a29a9cb4bd50da4016fb7aba8331ef000a9081e8e12eb84e28e12c829745fe/15_Inolex_Brochures-2.jpg)
![](https://freight.cargo.site/t/original/i/d14d1460a409f4b6192c8aa7900baa46a6f8f369baa8780489238eae01bd5b52/Inolex-For-Website4.jpg)
![](https://freight.cargo.site/t/original/i/27b1d3a0b78c9bd90affccc06281242ccd1c46368dde5c523458d1fc9a12150c/Inolex-For-Website8.jpg)
![](https://freight.cargo.site/t/original/i/e87884ac8ceb286dcabbcaa7a6b71886ad945df88378add67c581804da794619/Inolex-For-Website9.jpg)
![](https://freight.cargo.site/t/original/i/d6e816848da018f37487c913b83f384205dc869aff64540ee2f27705298a41f6/16_Inolex_Tote.jpg)
Project completed at Pentagram under the Creative Direction of Michael Gericke, Partner.
Role: Senior Designer
Team:
Marielle Gross, Associate Partner
Melisa Özkan, Senior Designer
Reid Parsekian, Senior Designer
Catherine Chung, Designer
Migle Jankauskaite, Designer
Role: Senior Designer
Team:
Marielle Gross, Associate Partner
Melisa Özkan, Senior Designer
Reid Parsekian, Senior Designer
Catherine Chung, Designer
Migle Jankauskaite, Designer
SEGD
Brand Identity
A new brand identity for SEGD (Society for Experiential Graphic Design) is a multidisciplinary community of graphic and exhibition designers, architects, media developers, creative technologists, and fabricators, who create content-rich and compelling experiences for a wide range of environments that connect people to place.
![](https://freight.cargo.site/t/original/i/08743da8dc349dcc0dd7b6f853b3cedd98c412d8db929ca2d3e69886bb6281f0/03-Michael-Gericke-SEGD_Stage.jpg)
![](https://freight.cargo.site/t/original/i/4277967614c7c361990f2be2ca72768130aa967f4208981843fa649f5ba6d39f/11-Michael-Gericke-SEGD_member.jpg)
![](https://freight.cargo.site/t/original/i/95b549417c006e31334b5b39f2de2f6469c04446b3e4098fa1e9348e57082bd6/05-Michael-Gericke-SEGD_social.jpg)
![](https://freight.cargo.site/t/original/i/c1ff7b3db005d5723aca65b66c5868fc67c3c8a8fa673aec1a5bbafda6517290/07-Michael-Gericke-SEGD_website-community.jpg)
![](https://freight.cargo.site/t/original/i/d8ee7c2d601e0ec4cf7c939aed5758a050930b5f0a71d17e8c3c1cd668edbff0/08-Michael-Gericke-SEGD_website-people.jpg)
![](https://freight.cargo.site/t/original/i/3695956c17662c885edebe91a09294ac026c7809b69928a6ee6d1d206a306afe/12-Michael-Gericke-SEGD_reception.jpg)
![](https://freight.cargo.site/t/original/i/223e3491063ea94387c570743bc32b2e1f79289afdf0ac7b54bab039874a1ad3/21-Michael-Gericke-SEGD_Crosswalk.jpg)
Project completed at Pentagram under the Creative Direction of Michael Gericke, Partner.
Role: Senior Designer
Team:
Marielle Gross, Associate Partner
Melisa Özkan, Senior Designer
Reid Parsekian, Senior Designer
Catherine Chung, Designer
Migle Jankauskaite, Designer
Collaborators:
Wide Eye, website development
Room for Magic, editorial development
James Heredia, motion development
Role: Senior Designer
Team:
Marielle Gross, Associate Partner
Melisa Özkan, Senior Designer
Reid Parsekian, Senior Designer
Catherine Chung, Designer
Migle Jankauskaite, Designer
Collaborators:
Wide Eye, website development
Room for Magic, editorial development
James Heredia, motion development
Achieve
Brand Identity
A new name and brand identity for the leader in digital personal finance that helps everyday people get on the path to a better financial future.
![](https://freight.cargo.site/t/original/i/b6c162987a8813eee91c6654ad49ec609430a7de307e8b3dc3177de56b4e4753/01_Achieve_Logo-Animation.gif)
![](https://freight.cargo.site/t/original/i/15dba17f19448c57c6eef4cab142df8617577f704534af04f2b5afbd5740780d/02_Achieve_Before-and-After.jpg)
![](https://freight.cargo.site/t/original/i/af11eb0081771666132e167e4a3fc623cbf533c5b38efa3f1a6c81ef2ee3e688/Achieve_For-website.jpg)
![](https://freight.cargo.site/t/original/i/a0e9851ba932207244e3abf02be9794b92cf04e24ce57b8e1395865de67d1551/Achieve_For-website2.jpg)
![](https://freight.cargo.site/t/original/i/5fb6043ba492a58bf830f2914f4c74ec6e5fe669b33eca07fa53d87737c3bebf/Achieve_For-website3.jpg)
![](https://freight.cargo.site/t/original/i/cae4c2c7493993f6e5ef6f39c939bcfdbaa6490846afe4c45d3b14a9a7390922/07_Achieve_Posters.jpg)
![](https://freight.cargo.site/t/original/i/dcf395cd4e55e6046d6dd19881d90a03a096271af305fbd084db4c54035db480/Screen-Shot-2022-10-17-at-8.24.37-AM.png)
Project completed at Pentagram under the Creative Direction of Michael Gericke, Partner.
Role: Designer
Team:
Marielle Gross, Associate Partner
Melisa Özkan, Designer
Reid Parsekian, Designer
Role: Designer
Team:
Marielle Gross, Associate Partner
Melisa Özkan, Designer
Reid Parsekian, Designer
Movie Club
Naming and Promotional PostersAbout Movie Club:
Movie Club is a screening series that showcases amazing films with a strong musical component.
Movie Club is a screening series that showcases amazing films with a strong musical component.
![](https://freight.cargo.site/t/original/i/92958c71311dcacbc5f98fe84ce33ae1a5bfb1029bff8a849fdfa0f8ef7a628e/For-website3.jpg)
![](https://freight.cargo.site/t/original/i/d2ad7a42e194613c48a772f3dc2e36b154bd10bbc0d0f25ac4011b89381b2edc/11.20-For-website.jpg)
![](https://freight.cargo.site/t/original/i/dcc6e38b46b3ea8d690ddf5d3bf6bffa9d866a30896bc082dd9e96d4bfe9fba1/11.20-For-website2.jpg)
![](https://freight.cargo.site/t/original/i/c553eb476b60f4b06771a4c41ab9a8e857425a57219f5605b828d0521e27769a/11.20-For-website4.jpg)
![](https://freight.cargo.site/t/original/i/5d781404d63e08d76b75460038b7c42fe826e24a705f2b78db3c2077239f69d9/Paste-up.jpg)
![](https://freight.cargo.site/t/original/i/1cb7759b0cc4588ed5f7797848fed4115034a1a62a073a19727aa15ddeb7cb50/For-website5.jpg)
![](https://freight.cargo.site/t/original/i/b4c8fdc3bc0836be30ee4ce86b9deca06c2027d63bae86d0e059354d5635af84/For-website52.jpg)
![](https://freight.cargo.site/t/original/i/30bc519b466acdd00ec6ad82088c0a2cde44633d8fb40a2bb4179f1a444fe005/For-website53.jpg)
Project completed as an independent designer.
Role: Creative direction & design
Role: Creative direction & design
Frank Mosley
Film Poster for Casa De Mi MadrePoster design for actor and filmmaker Frank Mosley’s short film Casa De Mi Madre (My Mother’s House).
I was inspired by the main character, a lonely middle-aged women that has lost her grip on reality. She is a mother trying to find closure after her son’s death. I wanted the poster to represent her internal struggle.
I was inspired by the main character, a lonely middle-aged women that has lost her grip on reality. She is a mother trying to find closure after her son’s death. I wanted the poster to represent her internal struggle.
![](https://freight.cargo.site/t/original/i/f608870f2d2939e28d29466afa93d6396b530d350c607ed0486c9613d536634e/MockupMaison_PO_G10_CDMM_Close-up.jpg)
![](https://freight.cargo.site/t/original/i/a01950963cb5ee444b9d6ed3aae8a2c9b65e69f9ffa690313e7f1b36a04dfddc/Poster-Detail-1.jpg)
Project completed as an independent designer.
Role: Creative direction & design
Role: Creative direction & design